Programming for TV, Radio & The Internet: Strategy, Development & Evaluation: Strategy, Development, and Evaluation | Gross, Lynne, Gross, Brian. Many translated example sentences containing "tv programming" – German-English dictionary and search engine for German translations. Many translated example sentences containing "tv guide" – German-English dictionary and search engine for German translations.
TV ProgrammingKomplette Programmierung aller Fernsehkanäle. Filme, Serien, Nachrichten. Sehen Sie das komplette Programm der österreichischen Fernsehsender. Many translated example sentences containing "tv programming" – German-English dictionary and search engine for German translations. Programming for TV, Radio & The Internet: Strategy, Development & Evaluation: Strategy, Development, and Evaluation | Gross, Lynne, Gross, Brian.
Tv Programming Rien à la télé ? VideoHow To Scan For Channels On A Sony TV
Over time, though, television began to be seen during the day time and late at night, as well on the weekends. As air time increased, so did the demand for new material.
With the exception of sports television , variety shows became much more important in prime time. Block programming is the practice of scheduling a group of complementary programs together.
Blocks are typically built around specific genres i. Blocks also allow these programs to be promoted together under blanket brands such as ABC 's " TGIF " lineup and NBC 's " Must See TV ".
Bridging is the practice of discouraging the audience from changing channels during the "junctions" between specific programs.
This can be done, primarily, by airing promos for the next program near the end of the preceding program, such as during its credits,  or reducing the length of the junction between two programs as much as possible hot switching.
The host of the next program may similarly make a brief appearance near the end of the preceding program sometimes interacting directly with the host to provide a preview; in news broadcasting , this is typically referred to as a "throw" or "toss".
Owing to both programs' news comedy formats, the Comedy Central program The Daily Show similarly featured toss segments to promote its spin-off and lead-out, The Colbert Report , in which host Jon Stewart would engage in a comedic conversation with the latter's host, Stephen Colbert , via split-screen near the end of the show.
The series premiere of The Jackie Thomas Show employed a bridge from its lead-in, Roseanne , by ending its episode with a scene of the Connor family watching the start of The Jackie Thomas Show on TV in-universe, and transition to the show itself with no junction in between.
ABC commissioned a minute-by-minute Nielsen ratings report, which showed that the majority of viewers from Roseanne had been retained.
In some cases, a channel may intentionally allow a program to overrun into the next half-hour timeslot rather than end exactly on the half-hour, in order to discourage viewers from "surfing" away at traditional junction periods since they had missed the beginnings of programs on other channels already.
This can, however, cause disruptions with recorders if they are not aware of the scheduling typically, digital video recorders can be configured to automatically record for a set length of time before and after a schedule's given timeslot in program guide data to account for possible variances.
For a period, TBS intentionally engaged in this practice under the branding "Turner Time", scheduling all programs at 5 and 35 minutes past the hour, rather than exactly on the half hour.
This also served to attract viewers tuning away from shows that had already started on another channel, as the offset scheduling made it easier to catch the beginning of another program.
Crossprogramming involves the interconnection of two shows. This is achieved by extending a storyline over two episodes of two different shows.
Counterprogramming is the practice of deliberately scheduling programming to attract viewers away from another, major program.
Counterprogramming efforts often involve scheduling a contrasting program of a different genre or demographic, targeting viewers who may not be interested in the major program such as a sporting event, which typically draws a predominantly-male audience, against an awards show that attracts a predominantly-female audience.
One of the most prominent examples of this practice was Fox 's airing of a special live episode of In Living Color against the game's halftime show.
Counterprogramming can also involve direct competitors scheduled directly against each other. Dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television showing appropriate for that time is aired.
Daytime television shows are most often geared toward a particular demographic , and what the target audience typically engages in at that time.
Hammocking is a technique used by broadcasters whereby an unpopular show is scheduled between two popular shows in the hope that viewers will watch it.
Public television uses this as a way of promoting serious but valuable content. In finding programming to air, always keep in mind who your target audience is and what will appeal to the vast majority of that audience.
This is referred to as the LCD or lowest common denominator of your audience. We are looking for what appeals to the largest portion of your target audience.
Local TV stations live and die by the Nielsen ratings book. They are then able to compile ratings based on the data gathered. Higher ratings means more ad dollars.
Low ratings make for some hard to sale commercial breaks because advertisers are looking for the most bang for their buck.
They are wanting to advertise to their target audience, so knowing what shows appeal to which audience is very important to them as well. Local TV stations typically have a large sales staff, armed with all of the numbers from these ratings books to go out and sale commercial time to area businesses.
Everyone knows what a Promo or Promotional Spot is, right? Well they can be a good thing or a bad thing. Again, when programming a station you are looking for shows that will appeal to the largest part of your viewing audience.
Now, there will always be some late night and early morning hours you can use for your favoritesJ. Everyone knows what an Infomercial is.
The reason you see so many infomericals on TV especially during those late night or early morning ours is because this is free programming for a station, better than that the station is getting paid to air these programs!
So those hard to sale commercial breaks just became a lot easier by airing a 30 min. Cost to produce the show and ease of production can also play a role in programming.
Look at all of the Talk shows and Reality shows on TV today. How hard is that to create? Southern Justice Sullivan County Sheriffs office , Appalachian Outlaws, GoldRush, Berring Sea Gold… I could go on and on with examples but you get the point.
I n almost any game aiming at the wrong target can mean you lose the game. The same goes for television programming. If you are scheduling a program for a network or local station that's opposite "Monday Night Football" an extremely popular TV series with men , you will probably not chose another program that appeals to men.
Unless you have something that will draw more men than the major football teams -- and that would be difficult -- you would probably be better off scheduling a program that appeals to women who may not be interested in watching football.
Counterprogramming can also involve other demographic characteristics. For a program that appeals to an older audience you might want to counterprogram with something that appeals to a younger audience.
For a program that appeals to a sophisticated audience, think about a program that appeals to a not-so-sophisticated audience.
A show that has commercials for expensive cars, designer clothes, exotic vacation spots, and upscale restaurants will have to appeal to an audience that can afford these things.
If you are trying to sell designer jeans, you don't want to buy commercial time in a show that appeals primarily to an older audience. As mentioned earlier, advertisers are interested in the number of viewers that watch a show but they are even more interested in the show's demographics.
In fact, demographics are important to advertisers in any area of mass media: TV, radio, newspapers, online, magazines and books.
Demographics, again, refers to statistical data relating to the population and particular groups within it.
This would include data on your audiences Age, sex, education, income, etc. Again the Nielsen Company are the ones that gather this data and provide their results to local and network stations who in turn use the data to make programming decisions and to sale commercial time.
Ok, so we just learned about Counterprogramming as being one popular scheduling strategy for network and local stations. Now lets look at some others.
First we have Audience Flow. The audience that leads into your show is important. This is especially true for viewers who get TV free off-air, rather than from cable or the Internet, where there are many more options.
If your show comes after one that has high ratings, your show will benefit through audience flow.
When a station or network schedules a number of programs consecutively that have a similar demographic appeal, this is referred to as stacking.
Often, networks will stack a series of sitcoms together, assuming that audience flow will hold viewers for several hours. It was a series of funny, light-hearted, comedies that appealed to a large target audience and was very successful lasting for many years.
The idea of Stacking and Flow are also very important in local news. When building a rundown for a local news broadcast, a producers dream is to have a show that is stacked with stories that easily flow into the next story or segment.
This is where Stacking and Flow play an important role in writing news. OK… enough about News and back to Programming… By putting a new or weak show between two popular shows, audience flow will tend to bring up the new or weak show through what is called the hammock effect.
Rather than switch channels between two strong shows and maybe join a program in progress on another network, or be forced to tune away from it before it ends audiences tend to stay with the network, even if they try to do something else during the interval, like going to the kitchen and fixing themselves a ham sandwich.
This, of course, helps the new or weaker show -- and may result in it "catching on" and becoming popular in its own right.
Somewhat related is the concept of tent poling , or using popular, well-established TV shows scheduled in pivotal time periods to boost the ratings of the shows around them.
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